2 “Must-Know” Copywriting Secrets that Ensure Success!
Copywriters frequently debate whether a brief sales piece with much white space is preferable or a lengthy and thorough work is more effective.
Copywriters frequently debate whether a brief sales piece with much white space is preferable or a lengthy and thorough article is more effective. The argument’s essence and core are this: What type of buyer do you intend to attract?
There are basically two types of buyers
- The Impulsive Buyer
This individual has “places to go and people to see” but little time to do so. Typically, he will quickly scan the headlines, subheadings, photographs, and subtitles and make a hasty judgment.
2. The Analytical Buyer
This group of buyers feels that the proof is in the particulars. They will read everything… even the tiny print
Regardless of length, it comes to reason that great content will cover the needs of both buyer types. So let’s examine what you must do to reach both markets.
How to attain…
The Impetuous Buyer
Utilize captivating headlines and subheadings.
Utilize visual aids to strengthen your message…
Photos\Captions
Variable fonts and sizes
Shading
Use Bold Headlines
Utilize darkened regions or bullets to emphasize
The Intelligent Buyer
Use headlines, subheadings, and visuals as cues for the impulse purchase. Then, add the specific information the analytic buyer requires under the appropriate subject. Finally, you have a marketing piece guaranteed to succeed.
The secret to gaining the attention of potential buyers lies in… and generating additional revenue — is insider knowledge of how they react. The fact that the needs of impulsive and analytical buyers intersect is advantageous for you, the copywriter!
